An advertising copywriter should:
The copywriter is responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating strap-lines, slogans, body copy, jingles and scripts. Usually working on multiple projects. Accuracy is essential. The copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice. Although proofreaders may examine the final copy, copywriters are also responsible for checking spelling and grammar.
Responsible for brainstorming, creating and transforming ideas into words for articles, advertisements, publications. Writes words and text for television commercials,, internet content, jingles, websites, press releases, flyers and direct mail literature.
The typical creative process can involve:
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